Paul Soubry

Paul Soubry, ICD.D

President & Chief Executive Officer

Paul Soubry joined NFI as President and Chief Executive Officer in January 2009, leading the company through a series of transformations and acquisitions that have led to NFI’s current leadership position across the majority of its bus and motor coach markets. Today, NFI has nearly 8,000 people across nine countries and is leading the evolution to global zero-emission mobility or what the company calls the ZEvolutionTM

Paul has a sales, marketing, business development and operations background in businesses held by trade, private equity and public owners, with substantial experience in business transformations and LEAN operational practices. Prior to joining NFI, Paul worked for StandardAero (one of the world’s largest independent aerospace maintenance companies) for 24 years, where he held a variety of increasingly senior positions; he was named President in 2001, Chief Operating Officer in 2006, and Chief Executive Officer in 2007.

Paul holds a Bachelor of Commerce degree from the University of Manitoba and attended the Executive Development program at Harvard Business School. Paul is a member of the Institute of Corporate Directors (ICD) and a graduate of the ICD-Rotman Directors Education Program (ICD.D).

Paul currently sits on the Board of Directors of NFI Group, The Winnipeg Jets Hockey Club/True North Sports and Entertainment and The Wawanesa Mutual Insurance Company. He was also the Chair of the University of Manitoba’s Front and Center capital campaign, which raised CDN $626 million. 

Paul was recognized as one of Canada’s Top 40 under 40 in 2003, inducted into the Canadian Manufacturers and Exporters Hall of Fame in 2014, received the Chartered Professional in Human Resources Patron of the Year Award in 2016, recognized as Canada’s CEO of the Year by the Financial Post in 2016, awarded the University of Manitoba’s 2018 Distinguished Alumni Award and the Canadian Council for the Advancement of Education Distinguished Service Award in 2020.